As you may know from experience, it’s not uncommon for a client to request SEO services from an agency that doesn’t offer such services. If you’ve had this happen to you, chances are you agreed because you don’t want to lose the client to your competitors. You probably believed that providing SEO services wouldn’t be that difficult. However, after a few months, you may have found yourself struggling to achieve the organic traffic and backlinks your client desires. Not only was your client probably not satisfied, but your team may have been frustrated as well.
Unfortunately, so many agencies encounter this issue. These agencies end up either providing lackluster SEO services or wasting time learning about SEO rather than focusing on their specialty. Fortunately, SEO resellers are one great solution to this problem. An SEO reseller will allow you to outsource the entire SEO optimization process to the experts. This will give your agency more time and resources to focus on your specialty and find more clients. Therefore, SEO resellers benefit everyone involved.
If you’re interested in working with SEO resellers, here is some information that will help you choose the best SEO reseller for your agency and your clients.
What Are SEO Resellers?
Before you start looking for an SEO reseller firm, you should have a good idea of what the work of an SEO reseller entails. A SEO reseller refers to an agency that specializes in SEO services. Such an agency typically white labels its SEO services to other types of agencies, such as development, design, and marketing agencies. Essentially, you can think of a SEO reseller as an entire team of SEO experts with processes intended to deliver improved search results for verticals of all types.
Usually, SEO resellers have strong relationships with writers, publishers, and editors in order to get numerous high-quality backlinks. Also, SEO resellers usually have a team of copywriters to help write content.
It’s very common for the top SEO resellers to offer a simple dashboard to customers. The customers can use the dashboard to order content and links. They can also track the results of the content and links by using the dashboard. There are also some SEO resellers who opt to white label the dashboard in order to show customers the performance of their campaign in real-time.
Overall, SEO resellers help other agencies offer SEO services to clients. The main advantage for the agency is that they don’t have to spend the time and resources hiring SEO experts to work in-house. The SEO reseller handles all of the search engine optimization, allowing the agency to make a profit and keep their client.
How to Find SEO Reseller Reviews
About 90 percent of all consumers depend on online reviews to make their decision. In order to choose a SEO reseller firm, most agencies opt to look at SEO reseller reviews online. However, when it comes to online reviews for SEO resellers, agencies should be very careful. This is because if you find a SEO company review online, chances are it will be fake. In 2013, the New York attorney general’s office ended up fining multiple SEO agencies due to posting fake reviews from supposed clients online.
Rather than only depending on online reviews, you should try to contact real businesses who have worked with a SEO reseller firm. You can usually find such businesses on social media websites like Twitter. Once you do find a business that has worked with a SEO reseller firm, you should direct message them and ask them about the results they received from the service. You will find that the review they give will be more accurate and insightful than that of many bloggers. Many of the bloggers you find online reviewing SEO resellers are actually affiliates.
How to Distinguish Between Great Reviews and Fake Reviews
As you can imagine, it can be difficult to distinguish between valid reviews and fake reviews. However, here are some tips that should help you identify fake reviews, so that you don’t allow such reviews to influence your decision.
One thing that you should do is take a close look at the language of the review. If a review is legitimate, usually you will find that the praise is more moderate. You should also pay close attention to the description of the experience of the user. A good review will provide the reader will specific information about the performance of the product. Reviews that have a lot of marketing jargon, formal product names, and model numbers are often fake.
You should also take the time to investigate the reviewer before taking their review to heart. There are many websites that label individuals as “verified purchasers” or “verified customers.” In general, these reviewers are the most reliable. On the other hand, you should be skeptical of reviews coming from individuals with just one review total.
Also, pay attention to the number of reviews and timing. If reviews also seem to have been posted in a batch, chances are the reviews are fake. You should also read multiple reviews and look for instances of repeated phrases, which indicates that the reviews may have been written by the same person.
What Should Agencies Look for in an SEO Reseller Review?
Undoubtedly, SEO is a major industry. As you probably know, the search engine algorithm changes all the time. With each change, SEO reseller firms are forced to change their strategies and tactics. Therefore, you should make sure that you keep this in mind when evaluating the SEO reseller plans.
If a reseller has remained in business for more than five years, this is a good sign that the SEO reseller has good tactics and strategies in place to adjust to changes in the search engine algorithm. Staying in the business for more than five years is not always a sign of good quality when it comes to SEO outsourcing. However, you should remember that consistency and longevity are rare attributes in the world of SEO, which means such SEO firms must be doing something right.
Different types of SEO differ in their implementation. B2B, local, and ecommerce are all different types of SEO. Ideally, you should work with SEO resellers who have prior experience in your agency’s niche.
How Should Agencies Interview SEO Resellers?
When interviewing a SEO reseller to outsource SEO, there are a few questions that you should ask. One of the main things that you want to ask about is pricing. While an SEO firm review will give you a good idea of how much the services cost, the pricing may differ based on your needs. You definitely want to balance quality and cost. The cost should be low enough that you make a profit by reselling the SEO services. However, the price shouldn’t be so low that the quality of the SEO services suffer.
Consider what type of payment structure the SEO reseller has in place. Some questions that you may want to ask include the following:
- Will I need to sign a contract?
- Will I need to sign up for a monthly subscription plan?
- Is it possible to pay for services separately? Are there bundle deals?
Undoubtedly, almost all agencies wonder about how to outsource SEO at some point. For most agencies, the best way to fulfill the needs of their clients is by working with the top SEO resellers.